What’s Heartland

Heartland is a group of people who provide services to each other through the medium of HEART token that is not tied to legal tender.

No land which is dominated, no borders, everyone is welcome to join.

Heartland is run entirely democratically by its participants.

Let’s take a look at what’s “Heartland” from several aspects.


Personal transaction platform on Web 3.0

Another “Facebook” which is, though, not profiting from personal information

From an individual user’s point of view, Heartland is a social networking service (SNS) platform for person-to-person transactions.

The app provided by Heartland will have the look and feel of an Facebook-like social networking service, with a list of services available to you within Heartland displayed on your timeline, and you’ll be able to register for services yourself (a prototype is currently in development).

At first glance, it may look like one of the services currently offered on the Internet, but the fact that you have complete control over the personal information exchanged on the platform and that Heartland itself is not trying to make a profit from it, makes it completely different from previous services.

Heartland does not sell your information to third parties for profit. In the world of Web 2.0, personal information is sold by platform companies. Information about people’s friendships and the content of their posts was sold as marketing material “with personally identifiable information redacted”.

Heartland, however, believes that the platform should belong to everyone, and as a Web 3.0 platform, Heartland makes everything transparent and verifiable.

Private transactions with no middleman

Heartland also mediates transactions between people with its own tokens, but does not profit from them. Platform services provided by profit-seeking companies charge a fee in legal tender for mediating transactions between individuals. For example, Mercari charges a 10% commission, and Jimotee charges a 5% commission, which is the platform company’s profit.

There is also the possibility of a “tax” being placed on transactions in Heartland. However, it will be done to to prevent excessive inflation. Heartland grants the proprietary tokens citizens each month as a “basic income. So, “Tax” is a method of regulation that control the value of token.

The purpose of Heartland is to create a new economic sphere that is independent of existing legal tender, and to operate a stable society in which we can say “Thank you” to each other.

Participation in a decentralized autonomous organization (DAO)

Toward a “Thank You Economy”

Heartland has a mechanism in place to invite people to “thank you Economy”. Participation in a Decentralized Autonomous Organization (DAO).

To become a Heartland citizen, you must either join one of the autonomous decentralized organizations (DAOs) that have already been created within Heartland, or create your own. Anyone can do either of these with simple in-app operations, but the number of people who can join a single DAO is limited to 150.

‘Person-to-person transactions’ within the face-to-face community are the foundation of the ‘thank you’ economy within the Heartland.

DAOs within the Heartland are required to make their own rules in a “direct democracy”

It is up to each DAO to decide what rules to set (we provide a template so it is easy to set default rules), but they must be agreed upon by the participants.

Currently, a community called “Koenji Space Lab” is being operated as a prototype.

Belonging to many DAOs: Accumulation of “trust

Heartland citizens can belong to more than one DAO.

We will visit different communities that are also trading through HEART, and ask them to offer their services, and support free communication between Heartland citizens.

Even if it’s first time, you can judge if you can “trust” others by looking at their previous transaction history and mutual evaluation.

A foundation of trust is provided to create a “thank you economy” with numerous DAOs connected on the network.

Developing the “country”

In this way, the number of people participating in Heartland beyond the traditional borders will increase, and we can change the society where people cannot even live without earning “money”.

The driving force of people’s economic activity is their individual desire to better their relationships with others. It must not be the fear of death. Let’s work together to create a society where we give each other “thank you”s by doing work that builds an economic safety-net in our relationships with others, rather than continuing to do work we don’t want to do in order to survive.